Barron's Touts Whiskey as an Exciting Asset Class

January 2, 2025

Hello Friends and Investors,

We are excited to share that Barron’s has recently published an article, “Alternative Investments: The Super-Rich are Buying Marinas, Whiskey Barrels…,” highlighting the emerging trend of whiskey as an intelligent investment choice for a diversified portfolio.

Barron’s describes how whiskey, often considered a “luxury good,” is now being embraced as a rewarding asset class with important diversification benefits. Investors are increasingly turning to aging whiskey barrels, which offer investors a tangible, appreciating asset with a unique combination of benefits. Prospero Spirit Funds is thrilled to be a leader in this growing alternative asset class, focusing on bringing top-quality whiskey investments to our partners.

Here are some of the main reasons whiskey is attracting so much attention in the investment world:

• High Return Potential: Whiskey barrel investments have demonstrated impressive returns over the past decade.

• Low Correlation to Traditional Asset Classes: Whiskey investments do not typically follow the fluctuations of the stock market, making it an ideal tool for portfolio diversification and risk reduction.

• Recession Resistance: Whiskey is a resilient investment, consistently proving its ability to withstand economic downturns. The ongoing demand for quality spirits makes it an excellent hedge against market volatility.

• Low Volatility: Unlike traditional asset markets, the whiskey industry remains relatively stable, providing a safe haven during times of uncertainty.

For those looking to add a resilient, high-target return asset class to their portfolio, Prospero Spirit Funds might be the perfect fit. If you're interested in learning more or scheduling a meeting to discuss how whiskey investments can fit into your portfolio, please reach out to me directly.

Cheers to a prosperous new year and more exciting opportunities ahead!

Best regards,

Ben Bornstein

Managing Partner, Prospero Spirit Funds

Check out the article using the link below:

Barron's: https://www.barrons.com/articles/alternative-investments-super-rich-marinas-whiskey-1f4035af